It may not be an officially recognized holiday, but Prime Day has certainly found its way onto the calendars of consumers worldwide. Typically scheduled for July of each year, the online retail giant Amazon has pushed the event.
"This year we'll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners," Amazon said in a statement.
The move to delay Prime Day is one of many pivots occurring in the retail world as businesses continue to respond to the global COVID-19 pandemic. As reported by Rolling Stone, Prime Day has grown into a 48-hour online shipping frenzy as consumers chase a variety of items at reduced prices. In 2019 Amazon reported that sales from Prime Day exceeded Black Friday and Cyber Monday events, combined.
Walmart, the nation's largest retailer, just announced that it, along with Sam's Club stores, will be closed this year on Thanksgiving, allowing employees to spend the holiday with friends and family.
As the Associated Press reports, the move marks the first major indication of how the pandemic will affect Black Friday in-person as well, which in recent years has overtaken the day of turkey feasting with doors opening on Thursday for blockbuster deals across the country.
Supply chain managers spend immense resources planning the procurement, manufacturing and distribution of goods to meet the demand of events like Prime Day. So what happens when that event gets delayed and pushed to an unknown date? The effects will influence staffing decisions, warehouse resources and budget allocations across a variety of departments for large ecommerce companies.
Having insight through analytics to understand things like procurement timelines, vendor and carrier performance, and warehouse operations is essential if you’re going to respond elastically to dynamic changes in any market. Without visibility into the historic performance of the many factors in any given supply chain, business leaders are robbed of the ability to make informed decisions and left to guess based on information gathered by an individual over time - that may or may not have been shared with anyone else.
How is your company capturing data to deliver targeted analytics that can empower calculated decision making? SwanLeap’s Analytics platform allows businesses to immediately gain valuable insight from trends in shipping to identify operational and cost savings opportunities. Pricing, tracking, billing, and exceptions are all displayed in real time, so you can monitor and measure what matters to you. From logistics and supply chain data analysis to transportation management, the SwanLeap software platform gives you the information needed to make the right decisions for your business, every time. Click here to learn more.