Lane Master

SwanLeap is excited to announce the addition of LaneMaster to our multi-modal TMS! LaneMaster is the industry’s first real-time full truckload (FTL) rating engine, providing to the minute pricing based on real shipments gathered through a consortium of leading transportation management software and technology providers.

LaneMaster gathers and populates rates the moment loads are booked, instantly updating pricing data from thousands of daily transactions to include origins, destinations, mileages, trailer types, pick up dates, and rate details. Their consortium partnership provides brokers with true market visibility based on real shipments.

“At SwanLeap, our number one focus is supporting our clients with the best options possible for their business.” noted Brad Hollister, CEO and Founder of SwanLeap. “By adding LaneMaster to our TMS, we are delivering more value with better visibility into when to use contracted rates and when to use the Spot Market.”

LaneMaster’s exclusive algorithm was developed by experienced PhD data scientists to ensure accuracy and efficiency when populating data. The pricing database is updated by direct API integration with TMS systems to capture rate details from actual freight transactions instead of teaser rates posted in load boards. Having this kind of data available at the point of tendering a shipment is just one of the many ways SwanLeap provides visibility, speed, and control.

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