What the Success of Prime Day Means for Your Supply Chain

The hugely popularAmazon Prime day started in 2015 to celebrate the Seattle-based e-tail giant’s 20th anniversary by offering sitewide discounts to Prime Members. This year, Prime “Day” was actually 36 hours: July 16-17.


Although Amazon doesn’t give out their Prime Day sales figures, they have reported on the success of the sale this year. When comparing 36-hour periods, sales exceeded Cyber Monday, Black Friday, and last year’s Prime Day.

To keep up with rising customer e-commerce demands led by events like Prime Day, retailers are using technology to optimize their shipments and improve visibility.

Using technology, “retailers are lowering transportation costs, finding needed capacity and gaining visibility into operations to ensure customer service expectations are met,” said Dan Clark, founder and president of transportation management system (TMS) Kuebix.

The popularity of Prime Day, along with the capacity crisis and driver shortage can cause issues for companies who haven’t optimized their supply chains. They need to streamline processes, ship more efficiently, and increase visibility across their supply chain in order to keep up with the huge order volume.

Sounds great!  How can you do all that? The key is to have complete visibility and understanding of how your shipments are being made. This can be done by using a TMS with NextGen supply chain technology like Blockchain,  real-time, predictive analytics, and artificial intelligence. Data from those technologies provide you with shipping intelligence to guide decisions which can considerably reduce your shipping costs. For instance, a powerful carrier mode optimization tool saved one company $2,622 in their first two months of using it.

“Amazon has set the bar high in terms of order visibility,” said Clark. To keep up, companies need to take advantage of NextGen supply chain technology to improve visibility for better customer service and more effective operations.

Prime Day is certain to continue impacting the supply chain in the years to come. Use the latest in NextGen supply chain technology to improve your business processes, delivery, and customer experience so that Prime Day is a win for your company. 


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